For Ten-Eight Outfitters, the client wanted something that was immediately identifiable by his potential customers, who are active or retired police, military personnel, private security, and tactical enthusiasts.
10-8 Outfitters aims to provide a curated selection of tactical gear. Most competitors offer anything and everything, but they wanted to provide items that were tried and true.
This company is still in its development stages, but needed some branding to get things rolling. They are in the process of procuring a selection of products and developing training curriculum for their customer base. They wanted collateral that showed off their brand as they began talking to potential partners.